When it comes to today's agriculture, there are many examples of great farmers and ranchers all over the country doing wonderful things to bring food to the table for those around the world. But few of those farmers and ranchers are recognizable by consumers, mainstream media and influencers. In fact, the pictures and perceptions of farmers and ranchers often don't match reality - the U.S. Farmers and Ranchers Alliance wants to change that.
USFRA, of which NCGA is a founding member, is looking for the "Faces of Farming & Ranching" to help put a real face and even a "heart" on agriculture. Currently, the group is conducting nationwide search for farmers and ranchers who can serve as the "Faces of Farming and Ranching" for a number of national media, influencer and other public-facing opportunities.
For more information, click here.