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KNOWLEDGE CENTER
Non-Ultra Processed Foods (Non-UPF): What the New Verification Means for Brands and How Where Food Comes From Can Help
Helping Brands Build Trust in a New Era of Food Transparency At Where Food Comes From , we know that today’s consumers are paying closer attention than ever to how their food is made. They’re not just looking at ingredient lists; they want to understand the processing behind the products they buy. "Seven out of the 10 US shoppers say they are trying to avoid ultra processed foods" - Read the Research Report As awareness of ultra-processed foods grows, brands and retailers
Jan 23
Non-Ultra Processed Foods (Non-UPF): What the New Verification Means for Brands and How Where Food Comes From Can Help
Helping Brands Build Trust in a New Era of Food Transparency At Where Food Comes From , we know that today’s consumers are paying closer attention than ever to how their food is made. They’re not just looking at ingredient lists; they want to understand the processing behind the products they buy. "Seven out of the 10 US shoppers say they are trying to avoid ultra processed foods" - Read the Research Report As awareness of ultra-processed foods grows, brands and retailers
Jan 23
Understanding the Transition: IMI Global is Now Where Food Comes From
Learn why IMI Global is officially transitioning to Where Food Comes From, uniting decades of traceability, transparency, and trust across the food supply chain.
Dec 30, 2025
Exploring Careers in the Organic Industry: A Conversation with Our Intern
The organic industry is full of diverse career paths. Hear from our intern at Where Food Comes From Organic as he shares what excites him about working in this growing field.
Dec 16, 2025
Navigating California Prop 12 Certification: A Necessity for Producers
Learn what California Proposition 12 means for pork, veal, and egg producers. Understand certification requirements, verification steps, and how to achieve Prop 12 compliance with expert auditing services.
Dec 8, 2025
Transparency in Motion: A New Partnership Connecting Ranchers to the Automotive Supply Chain
A new multi-stakeholder partnership is bringing CARE Certified transparency into the automotive leather supply chain. Meet the partners, understand why it matters, and explore the story of a Nebraska ranching family whose stewardship is at the heart of this effort.
Dec 4, 2025
Commodity Prices Are at Record Highs, So Does Participation in Third-Party Verification Programs Pay Off?
Even with record-high cattle prices, verified programs like CARE Certified still pay off. Learn how third-party verification boosts premiums, resilience, and trust.
Nov 12, 2025
Verification Matters.
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