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KNOWLEDGE CENTER
Inside the Non-UPF Verified Standard: A Conversation on Food Processing, Transparency, and Trust
Consumers are paying closer attention to how their food is made. Beyond ingredient lists, shoppers want clarity around processing, how foods are formulated, what happens at the manufacturing level, and whether products still resemble their original form. At Where Food Comes From (WFCF) , we work closely with brands navigating this new era of food transparency, helping them verify claims with credibility and confidence. With the launch of the Non-UPF Verified® certificatio
Feb 8
How Chef Rick Bower Champions Sustainable Seafood with Smart Catch
With global fisheries facing unprecedented pressure and diners craving ethically sourced seafood, Chef Rick Bower stands at the intersection of flavor and responsibility. As an advisor to the Smart Catch® program and a celebrated sustainable chef at Coast 236 , Rick blends culinary artistry with a mission to protect our oceans. From fine-dining kitchens to ocean advocacy, Bower’s career reflects a belief that great food should nourish people and the planet. From Fine Dining
Feb 10
Inside the Non-UPF Verified Standard: A Conversation on Food Processing, Transparency, and Trust
Consumers are paying closer attention to how their food is made. Beyond ingredient lists, shoppers want clarity around processing, how foods are formulated, what happens at the manufacturing level, and whether products still resemble their original form. At Where Food Comes From (WFCF) , we work closely with brands navigating this new era of food transparency, helping them verify claims with credibility and confidence. With the launch of the Non-UPF Verified® certificatio
Feb 8
Potato Sustainability Alliance Strengthens Program Credibility with Third-Party Verification
As sustainability expectations continue to rise across the food and agriculture supply chain, credibility matters more than ever. That’s why the Potato Sustainability Alliance (PSA) has taken an important step forward formally approving the implementation of third-party verification for the PSA Program . This marks the first time PSA has introduced a formal, independent verification process, reinforcing its long-standing commitment to data-driven sustainability, grower trust
Feb 2
Non-Ultra Processed Foods (Non-UPF): What the New Verification Means for Brands and How Where Food Comes From Can Help
Helping Brands Build Trust in a New Era of Food Transparency At Where Food Comes From , we know that today’s consumers are paying closer attention than ever to how their food is made. They’re not just looking at ingredient lists; they want to understand the processing behind the products they buy. "Seven out of the 10 US shoppers say they are trying to avoid ultra processed foods" - Read the Research Report As awareness of ultra-processed foods grows, brands and retailers
Jan 23
Understanding the Transition: IMI Global is Now Where Food Comes From
Learn why IMI Global is officially transitioning to Where Food Comes From, uniting decades of traceability, transparency, and trust across the food supply chain.
Dec 30, 2025
Exploring Careers in the Organic Industry: A Conversation with Our Intern
The organic industry is full of diverse career paths. Hear from our intern at Where Food Comes From Organic as he shares what excites him about working in this growing field.
Dec 16, 2025
Verification Matters.
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