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KNOWLEDGE CENTER
How Animal Welfare Claims Are Verified in Beef and Livestock
Animal welfare has moved from a niche concern to a defining factor in how consumers evaluate food. According to the Power of Meat 2025 study, 39% of consumers say label claims mentioning “humanely raised” influences their purchasing decisions. v But as demand grows, so does the question: How do you know those claims are real? Verifying animal welfare practices ensure that claims about humane treatment are not just stated—but proven—through standards, audits, and additional ov
Jul 13
What does CARE Certified mean?
In an era where consumers are increasingly concerned about the ethics and stories behind their food choices, the CARE Certified program stands out as a comprehensive certification. CARE Certified is a sustainability standard that verifies: Animal welfare Environmental stewardship Community impact By having three specific pillars, it provides a holistic approach to responsible food production. What Does CARE Certified Mean? CARE Certified is a sustainability standard that sign
Jul 13
Animal Welfare Certification vs. On-Farm Audits: Clearing Up the Confusion
When it comes to animal welfare, consumers are increasingly looking for assurance that the products they purchase come from farms that prioritize humane treatment of animals. However, confusion often arises between the concepts of animal welfare certification and the actual on-farm audits. While both are essential components of ensuring animal welfare, they are distinct processes that serve different purposes. Animal welfare labels can be confusing—especially when terms like
Jul 13
How Animal Welfare Claims Are Verified in Beef and Livestock
Animal welfare has moved from a niche concern to a defining factor in how consumers evaluate food. According to the Power of Meat 2025 study, 39% of consumers say label claims mentioning “humanely raised” influences their purchasing decisions. v But as demand grows, so does the question: How do you know those claims are real? Verifying animal welfare practices ensure that claims about humane treatment are not just stated—but proven—through standards, audits, and additional ov
Jul 13
Why CARE Certified Beef Matters: The Story Behind Ribbonwire Ranch Organic Beef Sticks
Consumers today want more than just a convenient snack. They want to know where their food comes from, how it was produced, and whether the people behind it share their values. That's especially true when it comes to beef products. At Ribbonwire Ranch, every beef stick tells a story of responsible ranching, animal welfare, environmental stewardship, and complete transparency. As the first and only USDA Organic beef sticks available in major retail stores, Ribbonwire Ranch is
Jun 23
Verified Natural Beef Certification Explained: How Ranchers Access Premium Natural Beef Markets
In today’s competitive beef industry, standing out requires more than quality, it requires proof. As consumer demand for natural beef, transparency, and verified production practices continues to grow, ranchers are turning to Verified Natural Beef (VNB) certification to elevate their operations. The Verified Natural Beef program is a powerful step forward in the value-added certification journey, helping producers access premium markets while meeting strict natural production
Jun 18
What Is a “Non-UPF” Claim?
Over the past few years, few food topics have generated as much discussion as ultra-processed foods, commonly referred to as UPFs. Consumers are increasingly scrutinizing ingredient lists, questioning processing methods, and looking for foods they perceive as less processed. In response, a growing number of brands are beginning to market products using terms like "Non-UPF" or "Not Ultra-Processed." But what does a Non-UPF claim actually mean? Unlike claims such as USDA Organi
Jun 16
Verification Matters.
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