top of page
KNOWLEDGE CENTER
RaiseWell® Certified: A New Standard for Verified Natural, Humane, and Traceable Beef
RaiseWell® Certified: a third-party verification standard for beef cattle production that emphasizes humane treatment, verified natural raising practices, and full traceability back to the source of origin. This certification ensures cattle are raised according to strict animal care requirements, with no antibiotics, added hormones or growth promotants at any stage of life , while providing documented proof of responsible production practices from birth through harvest. Why
Feb 24
RaiseWell® Certified: A New Standard for Verified Natural, Humane, and Traceable Beef
RaiseWell® Certified: a third-party verification standard for beef cattle production that emphasizes humane treatment, verified natural raising practices, and full traceability back to the source of origin. This certification ensures cattle are raised according to strict animal care requirements, with no antibiotics, added hormones or growth promotants at any stage of life , while providing documented proof of responsible production practices from birth through harvest. Why
Feb 24
Where Food Comes From and U.S. CattleTrace: Strengthening Traceability for a Safer and Stronger U.S. Cattle Industry
Where Food Comes From (WFCF) has partnered with U.S. CattleTrace , a producer-led, private industry database, to strengthen cattle traceability and support a secure U.S. beef supply. This partnership helps protect the nation’s herd, supports animal health officials during disease outbreaks, and allows producers to continue business operations with minimal disruption. What Is U.S. CattleTrace? U.S. CattleTrace is a voluntary, producer-governed animal disease traceability syst
Feb 10
How Chef Rick Bower Champions Sustainable Seafood with Smart Catch
With global fisheries facing unprecedented pressure and diners craving ethically sourced seafood, Chef Rick Bower stands at the intersection of flavor and responsibility. As an advisor to the Smart Catch® program and a celebrated sustainable chef at Coast 236 , Rick blends culinary artistry with a mission to protect our oceans. From fine-dining kitchens to ocean advocacy, Bower’s career reflects a belief that great food should nourish people and the planet. From Fine Dining
Feb 10
Inside the Non-UPF Verified Standard: A Conversation on Food Processing, Transparency, and Trust
Consumers are paying closer attention to how their food is made. Beyond ingredient lists, shoppers want clarity around processing, how foods are formulated, what happens at the manufacturing level, and whether products still resemble their original form. At Where Food Comes From (WFCF) , we work closely with brands navigating this new era of food transparency, helping them verify claims with credibility and confidence. With the launch of the Non-UPF Verified® certificatio
Feb 8
Potato Sustainability Alliance Strengthens Program Credibility with Third-Party Verification
As sustainability expectations continue to rise across the food and agriculture supply chain, credibility matters more than ever. That’s why the Potato Sustainability Alliance (PSA) has taken an important step forward formally approving the implementation of third-party verification for the PSA Program . This marks the first time PSA has introduced a formal, independent verification process, reinforcing its long-standing commitment to data-driven sustainability, grower trust
Feb 2
Non-Ultra Processed Foods (Non-UPF): What the New Verification Means for Brands and How Where Food Comes From Can Help
Helping Brands Build Trust in a New Era of Food Transparency At Where Food Comes From , we know that today’s consumers are paying closer attention than ever to how their food is made. They’re not just looking at ingredient lists; they want to understand the processing behind the products they buy. "Seven out of the 10 US shoppers say they are trying to avoid ultra processed foods" - Read the Research Report As awareness of ultra-processed foods grows, brands and retailers
Jan 23
Verification Matters.
Get Started Today!
Stay In Touch
Sign up for our newsletter to stay up to date
bottom of page