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KNOWLEDGE CENTER
Upcycled Pet Food: A Growth & Sustainability Opportunity for Retailers
For independent pet retailers, specialty shops, grooming services, and e-commerce players, staying ahead means offering products that serve pets and resonate with conscious consumers . Enter the rising star category: upcycled pet food and pet products certified under the Upcycled Certified® label . From surplus carrots to spent grains from breweries, ingredients that might otherwise be wasted are finding a second life in tasty treats, kibble, and even grooming products . For
Mar 12
Upcycled Pet Food: A Growth & Sustainability Opportunity for Retailers
For independent pet retailers, specialty shops, grooming services, and e-commerce players, staying ahead means offering products that serve pets and resonate with conscious consumers . Enter the rising star category: upcycled pet food and pet products certified under the Upcycled Certified® label . From surplus carrots to spent grains from breweries, ingredients that might otherwise be wasted are finding a second life in tasty treats, kibble, and even grooming products . For
Mar 12
RaiseWell® Certified: A New Standard for Verified Natural, Humane, and Traceable Beef
RaiseWell® Certified: a third-party verification standard for beef cattle production that emphasizes humane treatment, verified natural raising practices, and full traceability back to the source of origin. This certification ensures cattle are raised according to strict animal care requirements, with no antibiotics, added hormones or growth promotants at any stage of life , while providing documented proof of responsible production practices from birth through harvest. Why
Feb 24
Where Food Comes From and U.S. CattleTrace: Strengthening Traceability for a Safer and Stronger U.S. Cattle Industry
Where Food Comes From (WFCF) has partnered with U.S. CattleTrace , a producer-led, private industry database, to strengthen cattle traceability and support a secure U.S. beef supply. This partnership helps protect the nation’s herd, supports animal health officials during disease outbreaks, and allows producers to continue business operations with minimal disruption. What Is U.S. CattleTrace? U.S. CattleTrace is a voluntary, producer-governed animal disease traceability syst
Feb 10
How Chef Rick Bower Champions Sustainable Seafood with Smart Catch
With global fisheries facing unprecedented pressure and diners craving ethically sourced seafood, Chef Rick Bower stands at the intersection of flavor and responsibility. As an advisor to the Smart Catch® program and a celebrated sustainable chef at Coast 236 , Rick blends culinary artistry with a mission to protect our oceans. From fine-dining kitchens to ocean advocacy, Bower’s career reflects a belief that great food should nourish people and the planet. From Fine Dining
Feb 10
Inside the Non-UPF Verified Standard: A Conversation on Food Processing, Transparency, and Trust
Consumers are paying closer attention to how their food is made. Beyond ingredient lists, shoppers want clarity around processing, how foods are formulated, what happens at the manufacturing level, and whether products still resemble their original form. At Where Food Comes From (WFCF) , we work closely with brands navigating this new era of food transparency, helping them verify claims with credibility and confidence. With the launch of the Non-UPF Verified® certificatio
Feb 8
Potato Sustainability Alliance Strengthens Program Credibility with Third-Party Verification
As sustainability expectations continue to rise across the food and agriculture supply chain, credibility matters more than ever. That’s why the Potato Sustainability Alliance (PSA) has taken an important step forward formally approving the implementation of third-party verification for the PSA Program . This marks the first time PSA has introduced a formal, independent verification process, reinforcing its long-standing commitment to data-driven sustainability, grower trust
Feb 2
Verification Matters.
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