Certified Product of the USA: Trust, Transparency, and Pride in Every Bite

In today’s marketplace, consumers want to know where their food comes from—and they’re willing to pay more for products they trust. When it comes to beef, “USA-sourced” has become one of the most powerful and sought-after claims on grocery shelves. American families want to support American ranchers, and they want the assurance that the beef they serve is born, raised, and harvested right here at home. 

That’s where the Certified Product of the USA program comes in. This program verifies the source of origin of cattle, ensuring complete traceability from the ranch to the retail shelf while leveraging a logo that immediately communicates that the source of origin for that program is, in fact, the USA. Every animal enrolled is Source Verified and carry an Electronic Identification (EID) tag in its ear before leaving the ranch of origin. This guarantees that the beef is eligible to carry the Certified Product of the USA label to communicate that it comes from American ranchers—no exceptions.  

Why Certification Matters

In recent years, consumer research has consistently shown that shoppers value transparency and authenticity. According to data from leading food industry studies, a majority of consumers say they prefer to buy products clearly labeled as U.S.-made, and many associate that label with higher quality, safety, and sustainability standards. 

43% of consumers see the Raised in the USA claim as a purchase priority, Power of Meat Report, 2025

The current administration has also reinforced the importance of supporting American agriculture, emphasizing that clear labeling and source verification strengthen both rural economies and consumer confidence, which is why the USDA announced their Product of the USA voluntary claim.

The biggest differentiating factor between that program and our Certified Product of the USA program is third-party verification.  Without third-party verification, producers, brands and retailers are still at risk, so to mitigate that we recommend leveraging a third-party verified program.    By participating in the voluntary and third-party verified Certified Product of the USA program, the entire supply chain takes an active role in providing transparency to consumers – ranchers immediately take an active step in protecting the integrity of the U.S. beef industry while brands and retailers are able to use the label to communicate to consumers that they have done their part to ensure they’re able to easily identify and choose American beef with confidence. 

Benefits for Ranchers

For ranchers, certification offers more than just compliance, it’s a competitive edge.

• Market Access: Many retailers and food service buyers now prefer or require verified U.S. origin claims.

• Premium Opportunities: Verified cattle and branded beef programs can command higher prices.

• Transparency & Trust: Ranchers can proudly stand behind their products, knowing that their hard work and dedication are recognized in the marketplace.

Confidence for Consumers

For consumers, the Certified Product of the USA label is a promise: the beef they purchase comes from cattle born, raised, and processed in the United States. It’s a symbol of quality, accountability, and American pride.

Join Today

The Certified Product of the USA program is more than a label, it’s a partnership between ranchers, brands, and consumers who share a commitment to integrity and excellence. As demand for verified U.S.-sourced beef continues to grow, now is the time for ranchers to take part and for consumers to look for the label they can trust.

To learn more about getting started as a rancher, brand or retailer, contact us today!