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It’s All About The Label

Non-GMO Project, USDA Organic, Gluten-Free, how do I know these animals were raised humanly – does this list of qualities sound familiar? If so, you’re probably trying to decipher the certification seals on your food products. The main thing about understanding a food verification label is knowing what to look for. Once you’ve accomplished that it’s easier to make more specific choices for you and your family and they’ll be choices you know you can trust. So, do you ever wonder “where does my food come from?”

If so, great news – you’re in the right spot! Where Food Comes From is ramping up our effort to take you on a weekly journey of discovery, bridging the gap between farm and fork. While we pride ourselves as being the most trusted third-party verification company and also a unique labeling program, we also realize there is a need to help consumers understand what labels mean for them and their family. How do we truly help connect consumers to the food they eat like never before? Well, we are here to put your mind at ease and accurately tell you the story behind where your food comes from because, well, verification matters!

Let’s begin with our Where Food Comes From® Source Verified label. Every product with our label has gone through an extensive audit and verification process to ensure the products are traceable back to the families that produced them. You deserve to know where your food comes from just like they do. Over the coming weeks and months, we will tell you some of their stories mixed with some insightful, and hopefully interesting, information about the food products that carry our label. We’re not your ordinary label – we’re much more.

94% Consumers Indicated They Associated a Positive Emotion/Trait with The Where Food Comes From ® Label. – Where Food Comes From® Consumer Feedback

As a consumer, you’re passionate about food more than ever, which ultimately leads to greater expectations. Consumers like you need to know that Where Food Comes From approved companies and ranches have your best interest at heart when it comes to producing, processing and the transporting of your food. This is why we partner with multiple brands, stores, and restaurants to share their authentic stories.

Get a jumpstart on putting your family’s 2019 lifestyle into action by following our weekly blogs and social media channels as we begin tackling common consumer questions – and if you have a question, reach out to us at and we’ll do our best to get it answered. Remember, every meal has a story, and we look forward to helping you discover them!


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