Transparency in Motion: A New Partnership Connecting Ranchers to the Automotive Supply Chain
- kwestberg2
- 3 days ago
- 2 min read
Today, we’re proud to introduce Transparency in Motion - a new collaboration between Pangea, Walmart, Prime Pursuits, and Where Food Comes From designed to bring verified, CARE Certified™ transparency to the automotive leather supply chain.
This partnership represents an important shift in how value is created across the beef industry. By connecting ranchers, retailers, processors, and global leather manufacturers through shared verification standards, Transparency in Motion helps ensure that every hide used for leather carries a trustworthy, traceable story.
It’s a step forward for American beef producers and a milestone for industries that are increasingly accountable to consumers seeking proof, not just promises, of responsible sourcing.
Why Transparency in Motion Matters
1. It Elevates the Work of CARE Certified Ranchers
CARE Certified ranches follow rigorous standards for animal care, environmental stewardship, and community commitment. Their hides carry measurable value, and this partnership creates a pathway for that value to extend into premium leather markets.
2. It Meets Growing Expectations for Transparency
Automotive brands, manufacturers, and drivers want to understand where materials come from and how they’re produced. Transparency in Motion brings traceability from ranch to finished leather interior, supported by third-party verification.
3. It Demonstrates a Model for Cross-Industry Accountability
By aligning retail, ranching, and manufacturing, this collaboration demonstrates how responsible sourcing can be strengthened across sectors. It’s transparency that moves, literally and collectively.
A Story Worth Sharing: Meet the Vinton Family of the Nebraska Sandhills
No one embodies Transparency in Motion more than the families who care for the land and cattle behind the certification.
To bring this partnership to life, we’re proud to share a short film featuring The Vinton's, CARE Certified ranchers in the Nebraska Sandhills. Their multigenerational operation reflects the essence of CARE: protecting natural grasslands, raising cattle with respect, and ensuring their ranch remains healthy and productive for the next generation.
Their story reminds us that every verified hide begins with real people, real stewardship, and real responsibility.
Meet the Vintons
Explore the Full Announcement
The official press release detailing Transparency in Motion - what it includes, how it works, and what it means for the future of sustainable leather is now live.
This is only the beginning. Transparency in Motion represents a new chapter for value-added beef, verified sourcing, and cross-industry collaboration. We’re excited for what comes next as we continue connecting ranchers to markets in meaningful, measurable ways.