RaiseWell Certified is a third-party standard for livestock and poultry that combines rigorous animal welfare requirements with verified natural practices. It ensures animals are ethically raised at every stage of life, with no antibiotics or added hormones ever and a diet free of animal by‑products.
Animal Welfare
Animals are ethically raised with low-stress handling, clean water, quality feed, and facilities that support natural movement.
Verified Natural
Animals never receive antibiotics, added growth promotants, or animal by-products, verified through USDA Process Verified systems.
Full Traceability
Animals are electronically identified and tracked through records preserving identity from origin through backgrounding and harvest.
Each animal's life raised well with reverence and care.
RaiseWell substantiates the raising claims that increasingly matter to customers and consumers, including humanely and ethically raised, no antibiotics ever, no added hormones, no animal by-products in feed, and full traceability. The program aligns with FSIS guidance by tying on-pack claims to defined standards and third-party certification, giving buyers confidence that claims are verified and defensible.
Designed for premium meat programs and natural retailers, RaiseWell supports clean labels and documented production practices while allowing additional claims—such as Vegetarian Fed, Verified Grass Fed, Pasture Raised, or Outdoor Access—to be added as needed. RaiseWell can also be paired with CARE Certified or other complementary programs and bundled into a single, streamlined audit, delivering clarity and efficiency without added complexity.
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