Frequently Asked Questions When Starting Food Verification

When exploring food verification, it's natural to have questions about the process, costs, and benefits. To help you navigate this journey, we’ve compiled answers to the most frequently asked questions about starting food verification.

FOOD VERIFICATION FREQUENTLY ASKED QUESTIONS:

1. What is Third-Party Food Verification, and Why Is It Important?

Third-Party Food verification is the process of obtaining independent certification to prove that a product meets specific standards that include a large set of requirements, such as being Non-GMO, Organic, Sustainably Sourced and much more. Third-Party Verification and labeling help build consumer trust, enhance brand credibility, and increase market opportunities.

2. What Types of Food Verification Programs are Available?

There are various third-party verification programs, including Non-GMO Project, Organic, CARE Certified, Gluten-Free, Grass Fed, Non-Hormone Treated, No Antibiotics, Source Verified and many more. Each verification and certification program highlights a specific focus area, ranging from genetic modification and sustainable agriculture to food safety, animal welfare, and traceability. Explore more verification options. 

3. How Do Non-GMO and Organic Certifications Differ?

Non-GMO certification ensures that a product contains no genetically modified organisms, while Organic certification encompasses broader standards like avoiding synthetic pesticides, promoting soil health, and not using GMOs. Combining these certifications can enhance consumer confidence and product value. The most widely recognized Non-GMO program is the Non-GMO Project, which Where Food Comes From has worked closely with for many years. To learn more about the differences and synergies listen to our verification expert (1:50):

4. Can I Bundle Multiple Verification and Certification programs to Save Time and Money?

Yes, bundling will streamline the process – and it’s one of the top reasons to work with Where Food Comes From. With specialized teams across multiple commodities and program areas, we’re uniquely positioned to bundle verification programs and consulting services for a more efficient experience. This approach helps reduce costs, simplify management, and make it easier to pursue multiple claims that complement each other, such as Non-GMO Project and Organic, or CARE Certified, NHTC, Verified Natural and Source and Age.

5. What Are the Steps to Get Started with Third-Party Verification and Certification?

You’ll need to submit an application, provide documentation, undergo a review and inspection process, and then receive certification approval pending if your operation and/or product meets the requirements set forth by the specific Standard. Where Food Comes From will guide you through each step efficiently and effectively. You’ll be assigned a dedicated account manager that will pilot you through the process.

6. How Long Does the Verification and Certification Process Take?

The duration varies depending on the program type, the complexity of your product, and your readiness with documentation. On average, it can take anywhere from a few weeks to several months. The biggest delay we see is when the customer does not get the needed documentation to us in a timely manner. Expedited certification is available for an additional fee if you're working to meet compliance requirements with a tight deadline – think of it like choosing two-day shipping over ground: it gets done faster, but at a higher cost. Our team is ready to help you achieve your certification goals in either scenario!

7. What Are the Costs Associated with Food Verification?

Costs depend on factors like the certification type, how many certifications, licensing fees, and auditor travel costs. These vary by certification type and commodity. For example, the costs for a beef ranch will be very different from a cracker company or milk brand. Our strongest recommendation is to bundle certifications whenever possible. Bundling not only reduces overall expenses but also positions your business to access multiple markets more efficiently.

8. How Do I Choose a Reputable Certification Body?

Look for organizations with a strong track record fueled by transparency and innovation. A company that emphasizes customer service and has a comprehensive list of opportunities for you to take advantage of. Where Food Comes From is a trusted leader in food verification and certification with more than 30 years of experience built on trust, transparency and innovation. We understand consumers (because we are consumers, too!) and we understand producers because of our deep roots in agriculture. In fact, every member of our livestock team comes from a livestock background, bringing firsthand knowledge and credibility to the work we do.Learn more about Where Food Comes From.

9. What Documentation Is Required?

This can vary depending on the program, but typically, you'll need product specifications, ingredient lists, sourcing information, and records that demonstrate compliance with the certification standards. Your account manager will guide you on which documents are needed and how to obtain them.

10. How Can Third-Party Verification Benefit My Brand?

Certified products are more appealing to consumers who value transparency and quality. Certification also opens doors to new markets and often creates the opportunity for the brand, or ranch/farm, to add value. According to consumer insights from SPINS, 73% of values-oriented shoppers are influenced by product certification when making a purchase. Certifications and labels have a direct impact on consumer purchase intent and behavior, so why not market your efforts transparently to build trust and support your operation?

Final Thoughts on Food Verification

Starting your third-party verification journey might seem daunting, but with the right information and partners, it becomes manageable and highly beneficial. Consider bundling your programs with Where Food Comes From to save time and money while enhancing your brand’s credibility and consumer trust.

Start today!

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