How Certifications Help CPG Brands Win at Retail
- darren wong
- 2 days ago
- 1 min read
In today’s competitive food and beverage landscape, trust and transparency are more valuable than ever. Consumers are asking more questions, retailers are setting higher standards, and brands that meet those expectations with third-party certifications are seeing real results on shelves and in sales.
Certifications like CARE Certified, USDA Organic, Non-GMO Project Verified, and Upcycled Certified® aren’t just “nice-to-haves” anymore, they're critical to market access and brand differentiation. According to recent data, certified products are commanding higher price premiums, earning priority shelf placement, and growing faster than their conventional counterparts.
In our new guide, “How Certifications Drive Retail Wins,” we break down:
Why certifications build retailer confidence
How verified claims influence consumer loyalty
Which certifications make the biggest impact in today’s market
Step-by-step tips for streamlining your certification process
Whether you’re launching a new product or scaling an existing brand, this guide is packed with insights to help you navigate the path from product concept to shelf-ready success.
 | Download the free guide now and take the next step toward building a trusted, certified brand. |
Written by CJ Scott, Marketing for CPG and Retail at Where Food Comes From